SCMHRD Pledges to fight COVID-19
The Government of India launched a public awareness drive as a part of its fight against COVID-19 on 8 October 2020. The beginning of a Jan Andolan campaign comes in view of the upcoming festivals, winter season and gradual opening up of the economy. Since, a lack of adherence to recommended precautions can increase cases of the infection rapidly.
This Andolan emphasizes on the need for collective efforts and ‘Unlock with Precautions’ i.e. adoption of appropriate behaviour in the upcoming festive season for fighting the pandemic effectively.
The three key messages that are being highlighted are – “Wear Mask, Follow Physical Distancing, and Maintain Hand Hygiene”.
Honourable Prime Minister Narendra Modi appealed to people to follow social distancing norms and expressed confidence that the fight against the pandemic will be won. He stressed on the importance of following COVID appropriate behaviour and that every citizen can play a key role in making the country free of this pandemic.
“India’s COVID-19 fight is people-driven and gets great strength from our COVID warriors like doctors, nurses and policemen,” PM said. “We have to continue the momentum and protect our citizens from the virus,” the PM tweeted using the hashtag ‘#Unite2FightCorona’.
Symbiosis Centre for Management and Human Resources Development (SCMHRD) expressed its support to this campaign by facilitating a COVID-19 pledge which was administered by Mr. Suhas Ambekar and Mr. Sanjay Bhattacharya, both of whom are faculty members at SCMHRD. The pledge ceremony was conducted virtually on 16th October, 2020 where the faculty, staff and students took part and extended their support to the movement.
Everyone pledged to follow all the necessary precautions and also encourage and educate all the people whom they come in contact with to follow the necessary protocol. “We all shall behave as responsible citizens and wear masks and maintain social distancing and also cooperate with the efforts of the government in order to contain and eradicate this pandemic”.
The campaign will also engage with the public via hoardings, wall paintings, electronic display boards at government premises, involvement of local and national influencers to drive home the message, mobile vans for regular awareness generation, audio messages, pamphlets and brochures for awareness. It would also involve seeking support of local cable operators for running COVID messages and coordinated media campaigns across platforms for effective outreach and impact.