Ananya Chakraborty of Business Analytics batch 2018-’20, interned at Brillio and was part of the Digital Front Office practice which focused on promoting personalized, seamless, and engaging customer journeys by leveraging the best-in-class platforms such as Salesforce, Microsoft Dynamics 365, Adobe.
There were 2 different projects that she worked on :
- Sales Analytics KPIs and Dashboard Recommendations for Brillio’s client in the manufacturing industry
- Branding and Communication Strategy for Digital Front Office.
Both of these projects gave her a huge chance to interact with various stakeholders across teams and locations starting from Team Leads, Project Managers, Consultants, Business Partners, Senior Managers, AVPs etc all of whom dedicatedly helped her explore different options and learn more, by patiently answering all her queries and doubts.
Ananya’s mentor, who led the CRM & Commerce Team at Brillio, Digital Front Office has always been extremely supportive of her ideas and never hesitated to take it forward with the senior management level, who in turn constantly encouraged her to keep moving ahead. As part of her projects she conducted surveys, focussed group discussions and personal interviews to collect relevant information and suggest recommendations based on the insights gained. The open door policy and amicable work environment at Brillio never made her feel like an intern.
She was part of a bunch of 24 enthusiastic interns from different B Schools across India, brought together by Brillio’s summer internship programme, and they had tremendous fun with team outings, CSR activities, gaming sessions which was overall, an enriching experience for her.
Ananya said having an understanding of the CRM technology, which was one of the basic requirements for DFO, gave her an edge over others. Apart from that, her course structure with subjects like Sales Analytics, Marketing Research, Digital Marketing, Marketing Analytics, Social Media Analytics also helped her a lot to set a background for her internship.
She was constantly under the supervision of her mentor and AVP and regularly kept them updated about her proceedings, as this helped maintain transparency and set correct expectations both ways.
Ananya’s suggestion to juniors is to have perseverance in times of stress and to never give up. Understanding the project and the expectations from each stakeholder, could be difficult initially but the key would be to not get bogged down under any circumstance and to remain focussed.
Last but not the least, humility, in every situation, helps a great deal in the long run.
-Anubha Mishra, Media and PR Team