Mahindra War Room Season 12 Launch: War Unleashed

Mahindra War Room, one of the most prestigious b-school competitions opened with a bang for its 12th season into the competition at SCMHRD. The company, which is one of the largest automobile manufacturers in India is known to derive inspiration from nature and using the insights for the manufacturing of its deliverables. The session was followed by examples of many such disruptive and innovative forms of thinking, in tandem with its theme for this year- ‘Design to Disrupt’.

The session was an amalgamation of learning and producing solutions which are out of the box. The speakers Mr. Ghanshyam Hedgegatte, the HR head of Mahindra trucks and buses and Mr. Akash Parihar, HR Manager, Employee Branding and GMC Programme made sure that the session went beyond the scope of being a mere launch. They represented Mahindra for its approach for innovation through various examples of ‘bio-mimicry’ undertaken by the company. The students were then introduced to the concept of ‘Design Thinking’, whose importance in the upcoming age of efficient delivery to the specific and individualised preference of the consumer cannot be undermined. The process begins with empathising with the needs of the consumer, followed by defining, ideating, creating a prototype and finally testing the same on a sample from the consumer segment.

After a brief introduction to design thinking, the speakers introduced the students to the case studies. Mahindra War Room has 14 case studies this year Covering each of Mahindra’s segments including, Real Estate, Club Mahindra, Finances, etc. The case studies have been closely designed to make it very cohesive with the real-time problems pertaining to Mahindra. An honest attempt by the students will give them an insight about how the brainstorming and ideating works, and also about the thought process that goes behind running a company as prestigious as Mahindra.

SCMHRD is glad to host prestigious competitions like Mahindra War Room which continue to complement the classroom learning with real-time lessons taken from organisational problems.


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