On 26th August 2021, one of India’s biggest B-school case competitions, HUL L.I.M.E. Season 13, was launched. As in previous seasons, HUL has collaborated with CNBC-TV 18 to televise the entire event. The event, which saw attendance in thousands, was hosted on a unique platform wherein the students had to navigate virtually through the lobby to reach the auditorium. HUL sure was leaving no stone unturned in giving the viewers the ultimate experience.
The session started with the host speaking at length about the prominence of the competition, followed by an enriching panel discussion along the lines of the relevance of traditional marketing in current times. The icing on the cake was when last year runners-up took to the stage to share their insights and strategies on cracking HUL L.I.M.E. Reminiscing the journey, they also stressed upon the crucial lessons the competition had taught them.
L.I.M.E. which stands for Lessons In Marketing Excellence, has student participants from 25 premiere Indian B-schools and few crème-de-la-creme foreign schools like Yale, Harvard, LSE, INSEAD, to name a few. Like its past editions, season 13 comes with a hefty sum as its pooled cash prize: 16 L, one of India’s highest ever for a B-school competition. The semi-finalists also stand a chance to secure a coveted PPI for Unilever Leadership Internship Program 2022.
To provide the students with valuable lessons in marketing, the competition would be conducted in multiple stages. In the first round, the registered teams would have to submit a one-slider presentation on the given case. The shortlisted teams would get the opportunity to submit and present their detailed solution to the senior leaders from HUL and CNBC-TV18. The subsequent semi-finals and finals would be elimination rounds wherein the participants would get the opportunity to sharpen and implement the ideas as per the briefs given. With more than 20 thousand registered teams looking to prove their mettle, HUL L.I.M.E. is already a huge success.