Nitin Bhardwaj, from the MBA Batch 2019-21, specializing in Business Analytics interned at Brillio for his summer internship.
Bright and energetic, Nitin had prior work experience of 4.5 years at Accenture as an SAP BW consultant. Despite the uncertainty due to the Covid-19 outbreak, Nitin’s schedule of internship remained unchanged and he received confirmation about his summer internship from Brillio in April itself. The 12-week long internship was a rollercoaster ride full of exciting and interesting experiences. He got to work on a mix of Marketing and Business Analytics projects which had a total of seven deliverables. The induction week at Brillio was pretty instrumental in acquainting all the interns with the culture and values of the company and which gave the interns a platform to interact with the peers and higher management. Weekly game nights and informal sessions helped break the ice and brought the team together in this virtual mode of work.
Nitin’s project under the Customer Engagement Platform (CEP) vertical of Brillio entailed performing extensive market research on new E-commerce platforms that would be suitable for clients of the company. For this project, he carried out his primary and secondary research and directly interacted with the company’s clients. These meticulous efforts helped him analyze the project better and gather useful insights. Another important deliverable was to develop an umbrella brand for the 6 customer services provided by Brillio and that involved designing and creating various templates for the look of the brand website and developing marketing strategies for the same. He got the opportunity to create AI use cases for this project. Nitin also worked on ‘OnTheGo’, a sales app of Brillio, wherein he had to design a sentiment feature that helped capture the feedback of the sales agents on the field.
Nitin’s mentor was the driving force that brought out the best in him and he is immensely grateful to him for his honest feedback and guidance. Another motivating factor for the interns was the weekly sessions with the higher management of the company which enabled them to gain clarity in their work. For his final review, he got positive feedback from his mentor and buddy. Due to his hard work and perseverance, he was given an opportunity to sit for a PPI which he successfully converted to a PPO.
His advice to juniors is to be thorough with the basics of their domain to ease out the in-depth analysis and research which one might have to do during the internship on various projects. Lastly, being abreast of the latest happenings of the industry and the world and to develop the habit of reading also helps in self-improvement.
We are very proud of Nitin’s achievements and wish him the very best for all his future endeavours.
-Vaishnavi Tatpal, Media & PR Team.